I've been really intrigued by the Apartment concept store by the Line, so we decided to head to SoHo last week to check it out. It was more than I could handle really... every turn just sent me further into a fantasy of having the place for my own.
The all white loft like space is the perfect setting for The Line to display all of their goods - everything from furniture, to clothes, and smaller home goods. Every item you see as you walk through the apartment is for sale, but in a very personal setting. When I got home and looked at everything online again, it almost felt as though I could say, "Oh! My friend has that in her apartment!"... only to remember that sadly nobody lives there.
This chrome bike is pretty insane, and actually more affordable than I imagined it would be.
The Line believes in being precious with your belongings, and owning few things. Quite a coincidence, because I'm pretty darn into that too...
I especially loved the closet set-up. It's built in the middle of the apartment to separate the kitchen and living room from the bedroom, so it doubles as a divider and a magical magical closet. *Putting this on my list of features for my future home.*
We visited at night, and the mood was romantic and moody... black and white photos only felt right.
If you're in NYC, definitely go check it out!
+ 76 Greene Street, 3rd Floor
New York, NY 10012